Seeing the World in a Whole New Shade of Cool
On April 8, 2024, the skies treated us to one of nature’s rarest performances: a solar eclipse. At Dryvve, we couldn’t resist turning this celestial event into a fun, functional, and memorable client touchpoint.
The Idea
We designed and produced custom-branded solar eclipse glasses, complete with brightly colored mailing envelopes that carried our playful personality right to our clients’ doorsteps. Each package included two pairs of glasses—one to keep, and one to share with a friend.
Our message was simple, lighthearted, and aligned with the magic of the moment:
“Dear Sun Lovers,
We hope this package finds you ready to witness the amazing phenomenon of the solar eclipse on April 8th, 2024.
To ensure your eyes are protected during this event, we are sending two pairs of branded solar eclipse glasses – one for you and one for a friend!
Prepare to see the world in a whole new shade of cool!
Enjoy the show!
Your Team at Dryvve”
Why It Worked
- Budget-Friendly Brilliance: This was an affordable activation with high perceived value. Clients appreciated the thoughtfulness and usefulness of the gift.
- Sharable Experience: By sending two pairs, we encouraged recipients to share the moment with someone else—spreading both safety and our brand.
- Colorful Branding: The packaging stood out in the mailbox and ensured our brand was front-and-center for an unforgettable day.
- Timely & Relevant: Aligning our marketing with a major cultural event made our gesture feel personal and thoughtful.
Client Reactions
The feedback we received was stellar. Clients loved the creativity and practicality, with many noting how the idea sparked inspiration for their own future campaigns. Some even asked us how they could replicate the concept for the next eclipse.
Takeaway
Sometimes the most powerful branded merchandise doesn’t have to be expensive; it just has to be timely, creative, and meaningful. The solar eclipse gave us a chance to literally help our clients “see things differently,” while strengthening our connection in a fun and memorable way.
At Dryvve, we’re always looking for opportunities to pair brand love with real-world moments. Whether it’s an eclipse, a holiday, or a one-of-a-kind campaign, our goal is the same: create unforgettable experiences with branded merchandise. Ready to surprise and delight with elevated merchandise experiences? Start a project today!