Not Just Fashion, it’s a Mood
Are you setting trends with your apparel? We’ve got you with an intro to a palette that’s dominating the fashion scene. From the warm, compassionate, and the Pantone color of the year 2024, “Peach Fuzz” to playful and pulsating radiant red, our mini curation below embodies optimism and style.
With a new year, a new parade of trending hues arrives on the runways, both in retail and in the branded merchandise space. The 2024 color palette includes familiar shares that inspire nostalgia and comfort, along with statement-makers that let us express our style in new ways. This speaks to consumers’ desire to transform our looks in 2024 as we embrace a more positive way of living and a bolder view of the future.
Always be aware that we can match hues to your unique brand colors and curate a look that’s just for your team.
Trending Color #1: Apricot Crush and the Color of the Year “Peach Fuzz”
We’re crushing on this vibrant shade that balances yellow and red, with an infused warming glow. Apricot Crush is a trending shade for 2024, because of its restoring, refreshing and energetic qualities for consumers in search of calm and optimism.
Pantone also chose a similar shade, “Peach Fuzz,” as its Color of the Year, because of its compassionate and enriching vibe, that gives off a sense of recalibration and inner peace.
Trending Color #2: Rooibos Tea
Rooibos Tea is a full-bodied red infused with rich, woody tones. This inviting, warm amber hue evokes feelings of confidence, optimism, energy, and passion.
You’ll see this color in interiors, cars, AI imagery, technology, films and animation, so don’t be afraid to show this energetic shade to your audience!
Trending Color #3: Fondant Pink
A shift away from Barbie pink, this season’s popular shade is a softly pigmented pastel that’s youthful, easygoing, and soothing. Fondant Pink speaks to consumers’ desire for a sense of wellness and well-being amid the everyday grind. The upcoming year’s pinks are gentler and more serene, which look effortless alongside lavender and lilac hues.
Trending Color #4: Radiant Red
This saturated shade of red is dynamic, alive, engaging, playful and pulsating with energy – ideal for anyone who wants to make a strong, bold statement.
Trending Color #5: Elemental Blue
Moving away from deep and mysterious blue cobalt, this upcoming year is about more elemental hues like Blue Perennial and Chambray Blue, a brightened denim blue infused with an easy vitality. This shift reflects consumers’ desire for balance and moderation on days when they’re tending toward self-reflection. Victoria Beckham and Badgley Mischka used this introspective hue in their spring and fall lines, showing how it transcends seasons.
What colors do you love for 2024? Dryvve will work with your custom palette to curate the most comfortable, functional, and fashionable apparel within your budget.